The rational film

In order to give you a first impression of our values and qualities, here you can take a look at the rational film about our products, production, quality and international projects.
Enjoy!

Brand and brand values

by people - for people

For some time now the company has devoted itself to consistently developing a design that typifies rational and incorporates its own product philosophy. These activities are part of a future-oriented corporate concept.

rational will continue on the course it has embarked on because it considers it to be an essential factor in establishing a leading market position. To develop and produce kitchens by people for people is our declared aim. The idea behind this being that where kitchens are concerned the human factor plays a pivotal role - in terms of both development and use. Irrespective of where it is located in the world, a rational kitchen should always make the people using it feel entirely at home. In the process, the guiding principle is the concrete, versatile and long-term use of the kitchen as a space for living, working and gaining new experiences. To a high standard in terms of both function and aesthetics - the kitchen must simply meet numerous, entirely different wishes and requirements. And that for many years to come.